Clarry Herrera

US-based eCommerce Business for Personalized Gifts and Art

- Used our proprietary AI-driven technology to identify high-demand products for low-revenue months - Built a data-driven marketing strategy with an optimized channel mix (Google Ads, Facebook Ads, SEO, organic content, affiliate marketing) - Aligned marketing implementation with the customer’s path to purchase to improve conversion

US-based Telehealth Startup focused on Addiction Recovery

- Identified the highest-demand services to focus marketing efforts on. - Mapped the full decision-making journey—not just for those recovering but also for their influencers (family, friends, etc.). - Shifted focus to SEO & Google Ads based on data-driven insights - Analyzed decision-making factors therapists consider when choosing a platform, informing a targeted acquisition strategy.