Fundamentals of AI-First Marketing
Marketing fundamentals and the 6-pillar AGENIX framework.
About this course
Fundamentals of AI-First Marketing
AI can execute. It can't decide what's worth executing. This course builds the part of you that AI can't replace: the judgment to point it at the right work.
You'll start with what marketing really is, then pick up the mental models that separate operators from button-pushers.
From there you run the full AGENIX framework end to end, the same six pillars our marketers use on live client accounts:
- Pinpoint the customer worth winning
- Read competitors the way buyers actually see them
- Turn research into strategy and a tactical plan
- Build content that moves people through the funnel
- Stand up the team, tools, and systems to execute
- Optimize on feedback loops that compound results
Sixty lessons across eight modules, with one aim: you can take a business from a blank page to a running marketing engine and defend every decision along the way. Built for marketers who want to own the result.
What's inside
Module 1
What Marketing Really Is
This module grounds learners in the fundamentals of marketing before diving into advanced frameworks and tools.
- Marketing Beyond Selling
- Needs, Wants, and Desires
- The Marketing Mix
- Value Creation and Exchange
- Marketing as a System
- Customer Buying Journey (Classic vs. AGENIX Framework)
Module 2
Mental Models & Conceptual Frameworks of a 10x Marketer
This module introduces the core mental models and frameworks that separate 10x marketers from the rest.
- Foundational Principles
- Power Law
- Information & Perception Frameworks
- Data, Structures, and Initial Conditions
- Strategic and Behavioral Lenses
- Meta-Skills of a 10x Marketer
- Live Training Call with Clarry
- Signal to Noise, Trust Mapping, and Reference Modeling
- Marketer's DNA
Module 3
Target Customer Identification (AGENIX Framework Pillar 1)
This module breaks down the 36-step framework used by AGENIX and MAVI-Powered Marketers - Pillar 1
- Define Business Objective & Funnel Priority
- Identify Potential Customer Segments
- Map 360° Needs, Pain Points, and Motivations
- Identify Buying Triggers and Overall Profile
- Create a Decision Matrix and Select a Customer Segment
- Align Chosen Segment with Business Goals
Module 4
Competitive Audit (AGENIX Framework Pillar 2)
This module teaches you how to “see the market the way customers see it."
- Identify Direct and Indirect Competitors
- Study Competitor Target Segments
- Analyze Competitor Positioning & Marketing Strategy
- Identify Reference Models
- Identify Differentiation Opportunities & Benchmark Performance
- Assess Perceived Competitive Advantage (Customer POV)
Module 5
Strategy & Tactical Plan (AGENIX Framework Pillar 3)
This module connects research to action.
- Unique Selling Proposition (USP)
- Positioning Architecture
- Offer Ladder / Value Map
- Strategic Themes / Bets
- Primary Messaging Framework
- Key Marketing Collaterals
- Channel Role Definitions
- Marketing Funnel Blueprint
- Tactical Plan
- Experimentation Philosophy & Guardrails
- Learning Priorities
- Feedback Loops
Module 6
Content Development (AGENIX Framework Pillar 4)
This module teaches a thinking system for deciding what content must exist, where it lives, and why it moves buyers forward.
- Identify Critical Funnel Collaterals
- Create Down-the-Funnel Website Pages & Resources
- Identify Content Pillars & Content Direction
- Build a Data-Backed Content Plan
- Map Lead Magnets per Content
- Maintain Consistent Publishing Cadence
- Module Wrap-Up
Module 7
Marketing Team & Operations (AGENIX Framework Pillar 5)
This module teaches how to align people, processes, and platforms with the strategy you’ve already built.
- Define Skills Needed Based on Strategy & Funnel
- Translate Skills into Role Requirements
- Design Marketing Team Systems & Cadence
- Set Up Tools & Tech Stack for Execution
- Source & Onboard the Right Talent (with Marketer’s DNA)
- Regularly Assess Fit & Upskill Team
- Module Wrap-Up
Module 8
Execution & Optimization (AGENIX Framework Pillar 6)
Execution that compounds is built on tight feedback loops: data → insight → decision → test → documentation → rollout → automation.
- Connect & Organize Your Data
- Set Up Live Dashboards & Alerts
- Run Structured A/B Tests
- Optimize Funnel & Growth Loops
- Save Learnings into Playbooks
- Automate What Works Best
- Continuity & Compounding: Build a Central Marketing Intelligence Hub
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